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Марина Совина (ночной редактор)
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Tellez is the founder of the viral undergarments brand Parade, which at one point was seen as the Gen Z rival to Victoria’s Secret. Launched in 2019, when Tellez was just 21, the company went on to raise millions in funding and attract thousands of customers, but was sold in 2023 to the lingerie manufacturer Ariela & Associates. Late last year, Parade announced it was officially closing its doors.
The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
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