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Changing CEOs so early in the company’s history may come as a shock, although it’s not surprising that the company tapped a former Amazon executive. Bezos helped fund the startup, as did former Amazon executive Diego Piacentini. Bezos’ family office head has a board seat. One of Slate’s co-founders is Jeff Wilke, who used to be the Amazon Consumer CEO. And the heads of Slate’s mobility, UX/UI, e-commerce, fleet sales, and HR teams all used to work at Amazon.
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至此，我们已经基本可以看出苹果在马年的第一场发布会的大概样貌了：
另外，产品的价格带也在发生变化。2024年，售价3000元以上的高端产品占据市场54%的份额，但到了2025年，千元以下产品成为主流。价格带的下移，一方面说明市场正在走向大众化，另一方面也反映出竞争的加剧。