Mark Zuckerberg previously told investors that Meta is launching agentic shopping tools during an earnings call earlier this year. It doesn’t come as a surprise that the company is working on them, when rival AI companies already offer the same tools. OpenAI rolled out a dedicated shopping assistant for ChatGPT just before Black Friday last year, shortly after Google launched its own shopping tools for Gemini. Perplexity also released an AI shopping assistant at the same time.
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